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Web Survey Bibliography

Title Internet-Based Survey Research: Small- and Large-Scale Research for Business Decisions
Author Hollenbeck, A. R.
Source AARP Knowledge Management
Year 2002
Access date 29.01.2006
Full text pdf (43k)
Abstract Abstract—Large-scale (n > 2000) surveys are used to monitor AARP membership and general US population while small-scale (n < 2000) surveys are used to monitor the internal organization. Both types of Internet-based surveys are used to inform business decision-making for AARP. This paper will trace the genesis and 5 years of Internet-based survey research at AARP and compare and contrast these approaches with traditional survey research
approaches. Suggestions for future applications of Internet-based survey research will be explored. AARP is one of the world’s largest membership organizations, with over 35 million members.
Access/Direct link See homepage
Year of publication2002
Bibliographic typeReports, seminars
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Web survey bibliography - Reports, seminars (231)

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